Automotive advertising agencies need to justify their fees in a changing auto industry that no longer relies on radio, T.V. or newspapers to deliver their sales and marketing messages. Conventional production and media services are no longer needed by auto dealers who are selling vehicles and service on the Internet and automotive advertising agencies need to provide products and services to accommodate the new online needs of their auto dealer clients. The very competitive automotive repair industry depends highly on sophisticated equipment which is very expensive. The automotive equipment industry deals with the production of every kind of tool and machinery that is needed for the manufacture, maintenance and repair of vehicles including cars and car parts.